Introducing Sweets in the City

Introducing Sweets in the City

There are no shortage of stars in our Ethical Sweety collection and we are not just talking about the sweets themselves. Two of our favourite sweet brands are Candy Kittens and Sweets in the City. You may not know it but both are parented in some way by TV stars. Candy Kittens is the creation of Jamie Laing from Made in Chelsea and Sweets in the City were given a super injection of fame by Lord Sugar and the Apprentice.

In this blog we want to make a full introduction to Sweets in the City, we will cover Candy Kittens later this year. They have proven a huge hit in our subscription boxes, with customers asking to try different flavours of Sweets in the City, and we amore than happy to oblige. They come in a variety of flavoured sweet bags including:

Strawberry & Lemonade Duals

Mango & Passionfruit Duals

Apple & Watermelon Duals

There are a lot of things to love about these beauties even before you decide to put one between your teeth and enjoy the flavour sensation. The branding is beautiful and the choice of 50g or 125g lets you decide if this is a bag to share or one to keep to yourself.

The sweets are filled with a pectin jelly centre and are certified Vegan, making them the ideal snack for vegans and vegetarians.

Founded in 2010 by Sarah Lynn, they were originally called Sarah’s Chic Sweets. The idea came about as a result of watching her father build his own business when she was growing up and wanting to do the same. Like most entrepreneurs, she went with an idea with which she was familiar and had a fair amount of first hand knowledge about. Sarah’s previous roles had been in the corporate gifting world and she had spotted a gap in the market for gifts of sweets that had style and sophistication. We would have to agree with her and are delighted to be able to showcase sweets like Sweets in the City to our customers, hopefully inspiring people to look into buying something unique and not just the sweets you find in the local petrol station.

If you are a fan of The Apprentice as we are at Ethical Towers, you know that sometimes reality TV programmes are a great way to get your business out into the public domain with little cost. You only have to look at programmes like Dragns Den to see how some products that don’t ever get backed succeed because they have been presented to a TV audience of millions with the full story told to the Dragons and therefore new customers.

 

In Sarah’s case she was part of the first double winners of the Apprentice and gained Lord Sugars backing with £250,000 investment. Since then the company has gone from strength to strength and delivers a unique flavour of vegan sweet that the whole family can enjoy. If you want tot ry some then shy not head over to our store and buy a few bags. Or you could join our discovery boxand receive these and many more sweets each month.

 

  

 



Also in News

Planted Country - Stourhead Show
Planted Country - Stourhead Show

Celebrating B-Corp Month
Celebrating B-Corp Month

Planted Country at Stourhead
Planted Country at Stourhead