What is Veganuary and how can we help?

What is Veganuary and how can we help?

At The Ethical Trader, we are big fans of people who strive to make a difference. We are particularly keen on novel ideas to encourage us to save our planet. Non more so than "Veganuary", something that has gathered momentum since its inception in 2014 to become a buzzword for the start of the year. If you weren't aware of what it is all about, we have pulled together a quick guide to help you. If you then decide Veganuary might be for you, we can help. We have hundreds of Vegan bars, snacks, treats and more to help you achive your goal of a completely vegan January. 

What is Veganuary?

"Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2021 campaign, more than 500,000 people took our pledge to try a vegan diet, while more than 825 new vegan products and menu options were launched in our key campaign countries."


What are the Aims of Veganuary?

  • To increase participation, in 2021 over 500,000 people participated in Veganuary, we are hoping 2022 is even bigger. 
  • Veganuary want to drive corporate outreach, encouraging businesses to promote vegan items, launch new ones all year round.
  • Raise awareness of animal suffereing, cruelty to animals and put an end to factory farming.
  • To build a mass global movement encouraging bigger groups to get involved. 

What is the Veganuary Mission?

Like any powerful organisation, they have a clearcut mission and values statement. 

A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change and drive wild animal populations to extinction.

Our mission is to inspire and support people to try vegan, drive corporate change, and create a global mass movement championing compassionate food choices with the aim of ending animal farming, protecting the planet, and improving human health.

How can you join in with Veganuary?


Head over to the Veganuary website now and find out more about the organisation and what is involved. Sign up and you will receive lots of useful tips to help you survive. Including:

  • Celebrity Cookbook
  • Easy meal Plans
  • Nutrition Guides
  • 31 coaching emails, one for each day.

How can we help?

Head over to the dietary page of The Ethical Trader and select from our choice of vegan snacks. We can also make things easier and put together a vegan specific box to keep you going when you get a little peckish this January. After all that Christmas Feasting, there has never been a better time to try something new. 




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