It is now big news. It was big news some time ago. But it is only now that it’s REALLY big news. Our planet needs heeling and fast action is required. It is true that whilst fossil fuels still dominate global energy production we are losing the battle. It is true also that businesses should behave, take responsibility and weave purpose into their strategies beyond just greedy profit. We believe that it takes Real Leaders to move mountains and make positive purpose driven, earthly change the next big trend.
In our world, from our small office shed in the quiet countryside of a small county called Wiltshire, south west in a relatively small sea locked country called the United Kingdom part of a slightly bigger continent called Europe (not the Union type!) surrounded by six much bigger and some much more populous continents – we have an ambitious plan.
The premise of our plan is that Real Leaders assert influence on the masses. If the Leaders make it really uncool to not to offer Equal Opportunities or provide proper Governance, make it OK to eat less meat, make it normal to reduce the use of unnecessary plastic then pressure will be placed on other, bigger suppliers to follow suit because that is how demand and supplier works.
If the bigger guys in one country do it then maybe the rest of the continent will follow. If one continent gets it right then maybe other continents will follow too.
It’s a big plan – but we think it’s worth a shot. After all what do we have to lose….
Welcome to The Ethical Trader where we celebrate great food and drink brands on a mission Lead from the Front and put purpose beyond profit.
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