Jim is a family guy who’s wife thinks he eats too much meat. He loves his exercise and can be found cycling, sailing and Paddle Boarding the rivers and seas of Dorset. There's not much that makes Jim angry, but row upon row of single use plastic bottles in our shops, sweets full of additives that his children eat and destruction of wildlife are a few of them. He likens himself to a tanker, slow to start but once he has gathered pace he hopes his ideas like this one will take off.
Jim is a well travelled man, and has seen first hand the devastation of our natural habitats by deforestation in Indonesia, the trashing of our oceans. After years of doing nothing, he thinks it is about time to do his bit knowing that if he can change one mind our planet will look a little better. If you can change 2 then even better.