We started the Ethical Trader to prove there is another way to do business. Rupert and Jim are food loving entrepeneurs who like nothing more than trying out new food and seeing how they can persuade others to like it too. The Ethical Trader is founded on our prinicpal sustainability goals as described in our About us page. We beleive that business can behave better and lead the way when it comes to changing the way we protect our planet and the future for our children. We want to put the power into the hands of the consumer, to make better choices that will persuade companies of the need to speed up their environmental and ethical progress. The Ethical Trader only works with companies that deliver on these promises with better packaging, reduced impact, higher wages and more.